Grow

Auckland Art Gallery, Collaboration

Won Good Design Awards, 2020

Roles

UX Researcher

UI Designer

About the Project

We want to maximise the use of AAG’s website by expanding its use for those who are already volunteers rather than it being only an introduction for non-volunteers. In this way, there’s one place that volunteers can go to for any information needed in relation to their volunteering role.

High fidelity prototypes of website pages in XD

Problem Statement

Redesign the volunteer page to cater both volunteers’ and non-volunteers’ needs that’s easy to use and find in the AAG website.

Brainstorms

Challenges

Grow is a volunteer sub-brand. Incorporating it into the Auckland Art Gallery website might be too complicated and confuse people. 

Solutions

The way that website integrates a sub-brand page without having to create a new website is to make the sub-brand logo visible in all the pages so it’s easier to see. Having a different visual identity with the main brand, we need to consider the elements similar to the main brand that we’re going to put in the sub-brand page to allow a seamless flow and continuity.

High fidelity prototypes of website pages in XD

Learnings

The way that website integrates a sub-brand page without having to create a new website is to make the sub-brand logo visible in all the pages so it’s easier to see. Having a different visual identity with the main brand, we need to consider the elements similar to the main brand that we’re going to put in the sub-brand page to allow a seamless flow and continuity.

1/1

Learnings

Taking ownership of the project helped with both the client relationship and team dynamics. Keeping in mind that this is ours made us take initiatives to make our projects as best as it can be. This also resulted to having more confidence when we’re presenting. I kind of had to fake my confidence at first but the more that I believed in it the more that I effectively sold it to the client.

© 2020 by Dannah Soriano

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